WAHL Home Products

The leader in professional hair cutting products was looking to increase sales in Mexico City and to position the brand as the expert in at-home hair trimmers. For five consecutive years, I created the marketing communication strategies to promote existing and new products, and to position Wahl as the number one choice for trimming hair at home. The execution included creative, media planning, buying and placing; public relations including secure interviews and press conferences, and managing product launch events. As a result, we were able to grow sales revenue by +20% over five years.