Salvadoran American Humanitarian Foundation

For more than 14 years I have been a volunteer at SAHF Annual Gala and Golf Tournament committee. Most recently, I was in charge of the coordination, planning and execution for the virtual fundraising concert with the award winning singer Alvaro Torres. The strategy included media planning and placement, and securing interviews in relevant media in US markets where there is a high concentration of Salvadorans. The concert not only raised the expected goal, and created brand awareness, but also helped the foundation to inform people about its mission and work for the underserved people of El Salvador.