Neutrogena

The Johnson family of brands includes products for baby, make up and skin care. A Public Relations campaign was created to engage micro- and mega- influencers for each line of products.  We created and produced an experiential marketing event around each product launch, including a trip to an exotic destination to launch a sun protection product, an activation on a major awards ceremony where celebrities were able to re-touch their make-up before interviews; a meet-and-greet with a Mega Teen Influencer, and a unique experience for kids and their parents to present a new line of baby products. 

Since each brand has a unique identity, a different celebrity/influencer was selected to be the image of each product. Each influencer engaged with a different and diverse audience. Followers were invited to meet-and-greet with their favorite celebrity at a local retail location, and to participate in make-up Master Classes with experts. 

Every event was planned and implemented factoring in every detail for the influencers to share, post and engage in the activity to create brand and product awareness among their thousand sor millions of followers.