Brandy De Jerez

In Mexico, where Tequila is the king, Brandy is the Duke! The Consejo Regulador of Brandy De Jerez established an educational campaign among sommeliers, bar owners, bar managers, bartenders, and culinary students about the importance and relevance of consuming and protecting a brandy with denomination of origin (DOC) from Jerez.  We coordinated and executed the campaign, including a Public Relations program, interviews, agreements with the National Tourism Department, Bar and Restaurant Association, Culinary and Sommelier School of Mexico University, and an educational/tasting class with the most influential sommeliers and bartenders of Mexico City. The media coverage generated high engagement among the trade and students, and more than ten new agreements were signed.