Authentic Caribbean Rum

The Authentic Caribbean Rum (ACR) brand marquee was created to help trade customers and consumers identify Authentic Caribbean Rum brands. ACR created a campaign in USA, Canada and Europe to educate the trade about the ACR mission and its brands. I was responsible for developing and implementing the educational sessions with industry experts in Miami, Los Angeles, San Diego, San Francisco, New York, and other main cities in the USA.  The session included the production of all ACR branding elements, coordination with local distributors, and media coverage. As a result, more than 7,000 industry experts in USA became certified.