AirEuropa

The number one airline in Spain launched its very first Madrid-Miami direct flight, bringing Spain’s most renowned celebrities and business executives to the area. As Account Director, I created, developed and implemented a strategic campaign to announce the new airline, including a mix of media buying and public relations strategy to reach consumers, entertainment celebrities, and business targets. I was also responsible for managing the press conference and inaugural dinner-cocktail party with celebrities, executives and community leaders. The campaign heightened brand awareness among the local community from Spain and frequent-traveler executives.